The museum should aim to grab headlines by doing unusual things.
School children roll dice to determine how the modular rooms will be snapped together (see "MaMaMu: Architectural Chaos" below) .
To repaint the external facade every few years, school children roll dice to choose the red, yellow, blue and black contribution to the final paint colour. What will it be: Hideously bilious yellow? Embarrassingly radiant pink?
Student spelunkers are hired to rescue people who get lost. This lends the museum an edge of danger and intrigue.
There is no admission price, but adult visitors must play a lottery game.